Calculated Risk

Every home has a story, and they are as vast and varied as the world is wide. But they all start with inspiration, and inspiration starts with our surroundings. That’s what home is. Family. Friends. A sense of place. An amazing view. It is all part of what makes a space a home because your home is where you truly live. As homeowners ourselves we understand that your best life begins with a home that inspires you.

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“Go out on a limb — that’s where the fruit is.”

— Bob Ross

One of the foundations of success, is a willingness to go out on a limb. That’s because all meaningful progress is preceded by the decision to take a calculated risk; to go out on a limb and do something outside of your comfort zone.

Risk, security and progress

Starting a family, starting a business, relocating – all of these life changing decisions require us to go out on a limb. One of the oddities of life, is that even though the decisions that lead to the most progress in our lives are preceded by risk, we tend to opt for certainty instead. The pull of the comfort zone is clearly too strong for most to resist.

The challenge with opting for the mediocre decisions, is that mediocre decisions lead to mediocre results. In our strive for certainty and security, it’s easy to justify playing it safe. After all…

  • If we don’t state our opinions, our opinions can’t be criticised.
  • If we don’t start a business, the business can’t fail.
  • If we don’t ask that amazing person for a dance, they can’t say no.


One of the great ironies in business, is that playing it safe is the riskiest thing we can do. This means a risk averse business owner places an incredibly low ceiling on his or her potential. They reach a plateau with their business no matter how hard they work, because every genuinely valuable opportunity has an element of risk attached. Progress means change. And change means risk.

Here’s an interesting fact:
In over 6000 years of recorded human history, no one has ever achieved anything outstanding by playing it safe. No one. The message is clear. We need to either accept the necessity for calculated risks, or settle for way, way less than we deserve.

So why not go out on a limb, as Bob Ross suggests? At least occasionally… And put yourself within reach of the fruit!

and@frontporchreport.com
and@frontporchreport.com
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